There are a lot of reasons drivers might like a car. They could be impressed with its abilities, enjoy its features, or be a big fan of the price. But while those logical factors are enough to explain liking a car, or preferring it, it’s just not love. When it comes to loving a car, it’s an emotional response that only the best of the best can inspire in a buyer. It can also be tough to quantify, but that’s what research firm Strategic Vision has done with their Customer Love Index (CLI), designed to determine the most loved vehicles in the country.
The CLI is calculated based on five basic factors: Total Quality Impact, which measures the whole experience of ownership; Total Value Index; Vehicle Emotional Delivery (that emotional response we mentioned); Overall Feelings; and Advocacy, which deals with how much the brand and dealership advocate for the customer. After a lot of research and calculation, the Dodge Charger was named the Most Loved Full-size Car in the latest CLI. Not only that, but this marks the fourth victory in a row for the beloved sedan – and for good reason. The 2018 Dodge Charger is the fastest, most powerful sedan in the world, thanks to its 3.6 liter Pentastar V6 engine and all-wheel drive capabilities. Not only that, but advanced technology and a focus on customers make it comfortable and fun even for longer drives or boring commutes.
When a car is named one of the Most Loved Vehicles in America for the fourth year in a row, there’s not much we can add. Find out if you’ll fall in love with the Dodge Charger too when you visit Monroe Superstore and talk to an expert Dodge dealer. Dundee, MI and Toledo, OH drivers are just a short trip away from their own love story with the 2018 Dodge Charger.