Earlier this month, crowds of off-roading enthusiasts and fans of the Jeep® brand had an exciting opportunity to get a sneak peek into the future of Jeep SUVs. The 51st annual Easter Jeep Safari took place in the desert of Moab, Utah for over a week, and introduced a host of Jeep concept vehicles to the excited attendees. The famous – and famously challenging – trails around Moab were the perfect stage for showing off what Jeep automakers are truly capable of. While we may never see these exact models at our Monroe, MI Jeep dealership, the concept vehicles allowed the automakers a chance to stretch their creativity, and test out the features that everyday drivers may be seeing in their SUVs before long.
The range of concept models at the Easter Jeep Safari was impressive. In a nod to history, the Jeep Grand One took its inspiration from the 25th anniversary of the Jeep Grand Cherokee. The new concept SUV combined 90s details, including a “car phone,” with a powerful engine, rugged powertrain, along wtih tires, axles, and more designed for tough trails. The Jeep Switchback, on the other hand, is something unique unto itself. Using Mopar and Jeep Performance Parts, the Jeep Switchback is the perfect off-roading machine. Everything from the four-inch lift with Remote Reservoir Fox shocks to the 37-inch Mud-Terrain KM2 tires were made for excellence on tough terrains, and elements like the LED lights and leather seats ensured drivers could really enjoy their off-road adventure. From the Jeep Quicksand, inspired by hot rods and built for sand, to the nearly perfect 360 degree views from the Jeep Safari, every concept vehicle at the Easter Jeep Safari had something new and exciting to offer.
Creating concept models and getting fan feedback is critical to developing the innovative features drivers see in SUVs like the Jeep Grand Cherokee or 2017 Jeep Wrangler. It may not happen right away, but we can’t wait to see the results of this year’s Easter Jeep Safari appearing in the models on our lot at Monroe Superstore, your local Jeep dealers in Monroe, MI!