This weekend, the much-anticipated next chapter in the popular “Fast & Furious” series will open in theaters around the country. The movie brings together an all-star cast, from actors returning to the franchise to newer faces. Not only will many of the franchise regulars look familiar to audiences, but they’ll also notice that many of the cars look familiar too – like the Dodge Charger and Dodge Challenger. Dodge models have been a part of the series since it began, and the powerful muscle cars featured in “The Fate of the Furious” are a perfect fit with the exciting movie.
Of course, if you’ve been paying attention to Dodge brand television spots lately, the prominence of Dodge models in the new “Fast & Furious” movie will come as no surprise. The partnership between the film and the Dodge company has extended to promotion, and the “Muscle Heaven” television spots in particular have prominently featured the 2017 Dodge Challenger, along with the kind of action-packed chase sequence audiences are looking forward to in the new movie. In a franchise so tied to the vehicles it features, it’s no wonder that Dodge automakers and Hollywood have formed such a tight partnership. As David O’Connor, Executive Vice President of Global Franchise Management and Brand Strategy at Universal Pictures, put it: Dodge partners have “time and again…proven their commitment to ensuring that the cars are just as beloved characters as the family members who form the heart of the series.”
Whether you’re a long-time fan anxiously counting down the hours until opening night or have never seen a “Fast & Furious” movie, you don’t need to hit the theaters to get a taste of this exciting franchise. Visit us at Monroe Superstore to feel like a movie star yourself when you take a spin in the 2017 Dodge Charger or 2017 Dodge Challenger. Toledo, OH and Dundee, MI drivers can find the right car to take a starring role in their lives here at our local Dodge dealership.