Here at Monroe Superstore, we know that all the automakers represented on our lot create great cars. But they do more than just make wonderful individual cars – they also create with such consistency that each brand has its own specific feel. And one of those brands has just been honored as the Best Car Styling Brand in the 2016 Kelley Blue Book Brand Image Awards. The Brand Image Awards honor automakers that have brand attributes which help engage car buyers.
Thanks in large part to the 2016 Chrysler 300, Chrysler was named the Best Car Styling Brand this year. But no brand image award is just based on one model – the elegance and stylishness of the brand’s vehicles is showcased in everything from the all-new Chrysler Pacifica to a new or used Chrysler 200. This cohesion of style isn’t an accident though. As the Head of Design for FCA Global, Ralph Gilles, said “When it comes to design at FCA, it isn’t just a job; it’s passion and creativity that our designers live and breathe every day.”
The Kelley Blue Book Brand Image Awards are specifically intended to honor the qualities that get new car buyers enthusiastic about purchasing, as well as the factors that really capture the interest of these buyers. They are calculated based on car-buyer perception data found in the annual KBB Brand Watch Study, which uses data from over 12,000 car buyers using KBB.com for their research. So when they say that Chrysler is the Best Car Styling Brand, we know that honor really means something. If you’re ready for a new car that will not only feel great to drive, but look great on the road, come visit us at your local Chrysler dealership. Toledo, Dundee, and Monroe drivers can find the best styling brand out there right here at Monroe Superstore.